Your landing page’s weakest score is CTA.

Fix CTA
68Growth scoreupdated

category scores

category scoresShowHide

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

K Health
Doctronicin-product action
Pranain-product action
Ada Health
Sesamein-product action
Buoy Health

Problems

  • vague 'Learn more' promises no payoff
  • no echo of headline promise
  • no secondary CTA visible
  • verb 'learn' implies work, not value

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

K Health’s headline vagueAI-Enabled Care, Built for Leading Health Systems

Working

  • Names the enterprise buyer clearly
  • Tier-1 partner logos add real proof
  • Clean, uncluttered hero focus

Could improve

  • No subhead — zero specifics in fold
  • No outcome, metric, or mechanism
  • Hero shows a gradient, not the product

Trust

72Fair

Proof that the product is real, competent, and safe to try.

K Health desktop capture for Trust

How K Health compares

Trust read

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

K Health desktop capture for Information hierarchy

What works

What to improve

Mobile web

78Fair

The phone experience as a first-class citizen.

K Health mobile capture for Mobile web

What works

What to improve