Your landing page’s weakest score is Trust.

Fix Trust
64Growth scoreupdated

category scores

category scoresShowHide

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Ada Health
Sesame
K Health
Doctronic
Prana
Trust read
Ada HealthHeadline claim "optimized by clinicians"
Prana"HIPAA secure" badge with "No subscription" and "$39 per doctor visit" trust strip
K Health"We Partner With" logo strip: Mayo Clinic, Cedars Sinai, Northwell Health, Penn Medicine, Hartford HealthCare, Hackensac
DoctronicTrustpilot rating "Excellent 4.5 out of 5"
Buoy HealthNo visible trust signal identified.
Sesame"4.5 on Trustpilot" rating badge above the headline

Mobile web

58Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Ketch consent banner — Full-width consent wall with stacked Accept/Decline buttons eats the bottom third of the fold and delivers no conversion value.
  2. Hero headline block — Serif headline wraps into six lines with a mid-word break ("opti-mized"), pushing the CTA to the very bottom of the viewport.
  3. Header assessment pill — Duplicate "Symptom assessment" pill in the header competes with the hero CTA and widens the header past a clean hamburger row.

Value props

64Fair

Title, subtitle, hero — do they sell the product's true value?

Ada Health’s headlineI’m Ada, an AI-powered symptom assessment optimized by clinicians.

Working

Could improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Ada Health desktop capture for Information hierarchy

What works

What to improve

CTA

80Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Ada Health

How Ada Health compares

Recommended rewrites