PortfolioPilothttps://portfoliopilot.com/

Your landing page’s weakest score is Information hierarchy.

How PortfolioPilot ranks

  1. 1.Origin77
  2. 2.PortfolioPilot75
  3. 3.Magnifi73
  4. 4.Betterment73
  5. 5.Astor72
  6. 6.Wealthfront68
Fix Information hierarchy
75Growth scoreupdated

category scores

Information hierarchy72Mobile web72
category scoresShowHide
Information hierarchy72Mobile web72

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Duplicate signup CTAs — Three same-colored blue CTAs above the fold (banner "Start free trial", nav and hero "Sign up for free") split the single action into competing targets.
  2. Disclosure banner top — A full-width blue compliance banner is the highest-contrast band on the page, outranking the headline and pushing the hero down.
  3. Trust stats block — The green "$40B+ / 50K+" stats sit above the headline in the scan path, so proof is read before the visitor knows what the product is.
  4. Six-link nav row — Home, Features, Pricing, Our Story, Resources and Login plus two dropdowns give attention seven exits before the hero CTA.

Mobile web

72Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1234
  1. Stacked hero content — Stats, award badge, headline, and long paragraph pile up and push the primary CTA below the first viewport.
  2. Five-line subhead paragraph — The subhead runs five lines on the phone, delaying the CTA and diluting the single value statement.
  3. Stats and disclaimer block — '$40B+ / 50K+' with footnote markers leads the fold before the value proposition, spending prime space on secondary proof.
  4. Three-line wrapped headline — The desktop headline scales down into three heavy lines, eating vertical space in the phone column.

Trust

76Fair

Proof that the product is real, competent, and safe to try.

PortfolioPilot desktop capture for Trust

How PortfolioPilot compares

Trust read

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

PortfolioPilot

How PortfolioPilot compares

Recommended rewrites

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

PortfolioPilot’s headlineComplete financial advice for self-directed investorsFinally there's a financial advisor you can trust - you! No commissions, no conflicts of interest, and no human bias. With access to sophisticated financial models and AI, we'll empower you to do it better yourself.

Working

Could improve