Astorhttps://astor.app/

Your landing page’s weakest score is Trust.

How Astor ranks

  1. 1.Origin77
  2. 2.PortfolioPilot75
  3. 3.Magnifi73
  4. 4.Betterment73
  5. 5.Astor72
  6. 6.Wealthfront68
Fix Trust
72Growth scoreupdated

category scores

Trust58Value props72
category scoresShowHide
Trust58Value props72

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Astor
PortfolioPilot
Magnifi
Wealthfront
Trust read
Astor"Astor is the new SEC-registered AI investment advisor built for busy professionals"
Magnifi"As seen on" press logo strip: CNBC, Fox Business, Bloomberg Radio, Benzinga, Nasdaq
Bettermentimplicit context Betterment may benefit from pre-existing familiarity among its target audience.
WealthfrontUp to $8M FDIC insurance through program banks
OriginPhone mockup showing "We found 14 actions that can save you $3,457" with a Tax Strategy card: "Save $2,200 on childcare"
PortfolioPilot"$40B+ Assets on Platform / 50K+ Individuals" stat block dated "1,2: As of May 26, 2026"

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Astor’s headline undersellsFinally, your portfolio answers backAstor is the new SEC-registered AI investment advisor built for busy professionals

Working

  • 'Finally' taps frustration with static dashboards
  • 'SEC-registered' is a rare trust differentiator
  • Hero phone demonstrates real Q&A and advice

Could improve

  • Headline unclear without the subhead
  • Subhead names category, not outcome
  • No concrete numbers in the copy itself

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Astor desktop capture for Information hierarchy

What works

What to improve

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Astor

How Astor compares

Recommended rewrites

Mobile web

78Fair

The phone experience as a first-class citizen.

Astor mobile capture for Mobile web

What works

What to improve