Bettermenthttps://betterment.com/

Your landing page’s weakest score is Trust.

How Betterment ranks

  1. 1.Origin77
  2. 2.PortfolioPilot75
  3. 3.Betterment73
  4. 4.Magnifi73
  5. 5.Astor72
  6. 6.Wealthfront68
Fix Trust
73Growth scoreupdated

category scores

Trust52Mobile web73
category scoresShowHide
Trust52Mobile web73

Trust

52Fair

Proof that the product is real, competent, and safe to try.

PortfolioPilot
Magnifi
Wealthfront
Astor
Origin
Trust read
Bettermentimplicit context Betterment may benefit from pre-existing familiarity among its target audience.
Astor"Astor is the new SEC-registered AI investment advisor built for busy professionals"
Magnifi"As seen on" press logo strip: CNBC, Fox Business, Bloomberg Radio, Benzinga, Nasdaq
WealthfrontUp to $8M FDIC insurance through program banks
OriginPhone mockup showing "We found 14 actions that can save you $3,457" with a Tax Strategy card: "Save $2,200 on childcare"
PortfolioPilot"$40B+ Assets on Platform / 50K+ Individuals" stat block dated "1,2: As of May 26, 2026"

Mobile web

73Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Securities lending banner — Four-line promo card eats about a third of the first viewport, pushing the headline down and the hero CTA off-screen.
  2. Hero Get started button — Desktop-proportioned pill floating mid-column below the fold; should be full-width and inside the first viewport.
  3. Earn up to $2,000 — Second offer link stacked under the primary CTA competes for the same tap and splits intent.

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Betterment desktop capture for Information hierarchy

What works

What to improve

CTA

79Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Betterment

How Betterment compares

Recommended rewrites

Value props

85Strong

Title, subtitle, hero — do they sell the product's true value?

Betterment’s headlineBuild your wealth in the backgroundInvesting and saving shouldn't take over your life. Let our automation and tax-saving tech do the work for you.

Working

Could improve