Your landing page’s weakest score is Value props.

Fix Value props
73Growth scoreupdated

category scores

category scoresShowHide

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Magnifi’s headline vagueConnect your accounts to unlock AI-powered insights and discovery.Get 24/7 guidance, smarter strategies, and personalized insights designed to help you achieve better financial outcomes.

Working

  • Hero mockup shows real product doing its job
  • Press logos (CNBC, Fox, Bloomberg) add proof
  • "24/7 guidance" hints at always-on value

Could improve

  • Headline leads with user chore, not payoff
  • "AI-powered insights" fits any product
  • No numbers or concrete outcomes in copy

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Magnifi
PortfolioPilot
Trust read
Magnifi"As seen on" press logo strip: CNBC, Fox Business, Bloomberg Radio, Benzinga, Nasdaq
Astor"Astor is the new SEC-registered AI investment advisor built for busy professionals"
Bettermentimplicit context Betterment may benefit from pre-existing familiarity among its target audience.
WealthfrontUp to $8M FDIC insurance through program banks
OriginPhone mockup showing "We found 14 actions that can save you $3,457" with a Tax Strategy card: "Save $2,200 on childcare"
PortfolioPilot"$40B+ Assets on Platform / 50K+ Individuals" stat block dated "1,2: As of May 26, 2026"

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Magnifi desktop capture for Information hierarchy

What works

What to improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Magnifi mobile capture for Mobile web

What works

What to improve

CTA

82Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Magnifi

How Magnifi compares

Recommended rewrites