pen.devhttps://www.pen.dev/

Your landing page’s weakest score is Value props.

How pen.dev ranks

  1. 1.pen.dev74
  2. 2.Onlook70
  3. 3.Paper70
  4. 4.Figma (Dev Mode / Make)64
  5. 5.tldraw (computer/make)61
Fix Value props
74Growth scoreupdated

category scores

Value props62Trust62
category scoresShowHide
Value props62Trust62

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

pen.dev’s headline vagueDream on canvas. Land in code.Introducing a new way to design right where you code.

Working

  • Poetic canvas-to-code arc is memorable
  • a16z Speedrun badge lends credibility
  • Product screenshot shows real editor UI

Could improve

  • Subhead restates headline, adds no specifics
  • No numbers or concrete outcomes
  • Metaphor requires prior product knowledge

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Trust read
pen.dev"Backed by a16z speedrun" badge above the hero headline
OnlookGitHub star count "26.6k" shown in the navigation bar
tldraw (computer/make)implicit context tldraw (computer/make) may benefit from pre-existing familiarity among its target audience.
PaperReal product UI screenshot showing the canvas editor with a terminal overlay of agent MCP commands ("paper — create_artb
Figma (Dev Mode / Make)implicit context Figma (Dev Mode / Make) may benefit from pre-existing familiarity among its target audience.

CTA

80Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

pen.dev

How pen.dev compares

Recommended rewrites

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

pen.dev desktop capture for Information hierarchy

What works

What to improve

Mobile web

84Strong

The phone experience as a first-class citizen.

pen.dev mobile capture for Mobile web

What works

What to improve