Onlookhttps://onlook.com/

Your landing page’s weakest score is CTA.

How Onlook ranks

  1. 1.pen.dev74
  2. 2.Onlook70
  3. 3.Paper70
  4. 4.Figma (Dev Mode / Make)64
  5. 5.tldraw (computer/make)61
Fix CTA
70Growth scoreupdated

category scores

CTA62Trust62
category scoresShowHide
CTA62Trust62

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Onlook
pen.dev
Figma (Dev Mode / Make)
Paper

Problems

  • promises a form, not product value
  • nav promotes 'Book a Demo' instead
  • label absent from nav — inconsistent
  • generic; ignores headline's promise

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Trust read
OnlookGitHub star count "26.6k" shown in the navigation bar
pen.dev"Backed by a16z speedrun" badge above the hero headline
tldraw (computer/make)implicit context tldraw (computer/make) may benefit from pre-existing familiarity among its target audience.
PaperReal product UI screenshot showing the canvas editor with a terminal overlay of agent MCP commands ("paper — create_artb
Figma (Dev Mode / Make)implicit context Figma (Dev Mode / Make) may benefit from pre-existing familiarity among its target audience.

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Onlook’s headlineCursor for DesignersOnlook is where teams design together — directly in their real codebase

Working

Could improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Onlook desktop capture for Information hierarchy

What works

What to improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Onlook mobile capture for Mobile web

What works

What to improve