Your landing page’s weakest score is Trust.
How PAX Markets ranks
- 1.
Kraken78
- 2.
Coinbase70
- 3.
Bitstamp67
- 4.
Bybit67
- 5.
Gemini66
- 6.
PAX Markets60
60Growth scoreupdated
category scores
category scoresShowHide
Trust
34PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| PAX Markets | No visible trust signal identified. |
| Forbes — "Most popular crypto exchange 2026" beneath the signup form | |
| Product UI showing "Trending crypto" with live prices ("Bitcoin $90,238.11") | |
| "Your trusted exchange since 2011." longevity claim paired with the Quick buy product screenshot showing real asset pric | |
| Live "Place a prediction" widget with real market "Alexander Zverev vs Karen Khachanov", odds and "Updated 5m ago" feed | |
| Live "Hot Futures" price panel showing real-time tickers (BTCUSDT 78,652.7 +0.12%) with a 7-day trending chart |
Value props
58FairTitle, subtitle, hero — do they sell the product's true value?
PAX Markets’s headline vague
The Future Of Crypto Exchange
Buy crypto with zero-fees and get cash-back on every trade. For algorithmic clients, we offer exchange integrated order placement: the fastest tick-to-trade anywhere.
Working
- Subhead names zero fees and cash-back
- Speaks to both retail and algo traders
- 0 Fees ticker reinforces the hook
Could improve
- Headline is a generic abstraction
- No number behind fastest claim
- Hero decorates, shows no product
CTA
62FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
How PAX Markets compares
Recommended rewrites
Information hierarchy
66FairDoes the design help or inhibit what the page is trying to say?
What works
What to improve
Mobile web
80StrongThe phone experience as a first-class citizen.
What works
What to improve