Krakenhttps://kraken.com/

Your landing page’s weakest score is Value props.

How Kraken ranks

  1. 1.Kraken78
  2. 2.Crypto.com74
  3. 3.Binance70
  4. 4.coinbase.com70
  5. 5.Bitstamp67
  6. 6.Gemini66
Fix Value props
78Growth scoreupdated

category scores

Value props72Information hierarchy76
category scoresShowHide
Value props72Information hierarchy76

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Kraken’s headline vagueOwn the power of your moneyCrypto, stocks, futures, and more — trusted by millions worldwide

Working

  • Subhead names real asset classes
  • $2T+ and Since 2011 proof points
  • Forbes citation adds authority

Could improve

  • H1 could caption any fintech
  • No product shown in hero visual
  • Emotion generic, not trader-specific

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Header Sign up buttons — Two filled-purple sign-up buttons ('Sign up' in nav, 'Try Kraken' in hero) split primary-action weight in the fold.
  2. Apple/Google sign-up icons — The 'or sign up with' row adds a second decision branch directly under the email CTA, diluting the single path.
  3. Pro section CTA — 'Sign up now' inside the dark Pro band is a third full-weight purple button competing in the same viewport.
  4. Six-item top nav — Individuals, Businesses, VIP, Affiliates, Markets, About plus search offer eight exits before the email field.

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Kraken

How Kraken compares

Recommended rewrites

Trust

78Fair

Proof that the product is real, competent, and safe to try.

Kraken desktop capture for Trust

How Kraken compares

Trust read

Mobile web

86Strong

The phone experience as a first-class citizen.

Kraken mobile capture for Mobile web

What works

What to improve