Your landing page’s weakest score is Trust.

Fix Trust
67Growth scoreupdated

category scores

category scoresShowHide

Trust

54Fair

Proof that the product is real, competent, and safe to try.

Bitstamp
Kraken
Binance
Crypto.com
coinbase.com
Gemini
Trust read
Bitstamp"Your trusted exchange since 2011." longevity claim paired with the Quick buy product screenshot showing real asset pric
Binance330,140,858 USERS TRUST US
coinbase.comProduct UI showing "Trending crypto" with live prices ("Bitcoin $90,238.11")
KrakenForbes — "Most popular crypto exchange 2026" beneath the signup form
GeminiLive "Place a prediction" widget with real market "Alexander Zverev vs Karen Khachanov", odds and "Updated 5m ago" feed
Crypto.comApp-store banner rating "976,893" reviews with 4.5 stars on the mobile capture

Information hierarchy

66Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Eleven-item nav bar — Eleven equal-weight links (Institutions, Derivatives, Pro, Blog, Learn…) leak attention before the hero CTA is read.
  2. Duplicate Get started — Header 'Get started' in dark green competes with the hero's mint button, splitting the primary action across two weights.
  3. App store badges — App Store and Google Play badges sit directly under the primary CTA, offering two exits at the moment of decision.
  4. Truncated phone mockup — The Quick buy phone screen is clipped at the top-right and its list carries a typo ('Avalance'), weakening the trust message.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Bitstamp

How Bitstamp compares

Recommended rewrites

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Bitstamp’s headlineBuy & trade with ease on the trusted crypto exchange.Designed for simplicity. Built on trust. Secured for peace of mind. Your trusted exchange since 2011.

Working

Could improve

Mobile web

72Fair

The phone experience as a first-class citizen.

Bitstamp mobile capture for Mobile web

What works

What to improve