Your landing page’s weakest score is Trust.
How coinbase.com ranks
- 1.
Kraken78
- 2.
Crypto.com74
- 3.
coinbase.com70
- 4.
Binance70
- 5.
Bitstamp67
- 6.
Gemini66
70Growth scoreupdated
category scores
category scoresShowHide
Trust
58FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| coinbase.com | Product UI showing "Trending crypto" with live prices ("Bitcoin $90,238.11") |
| 330,140,858 USERS TRUST US | |
| Forbes — "Most popular crypto exchange 2026" beneath the signup form | |
| Live "Place a prediction" widget with real market "Alexander Zverev vs Karen Khachanov", odds and "Updated 5m ago" feed | |
| App-store banner rating "976,893" reviews with 4.5 stars on the mobile capture | |
| "Your trusted exchange since 2011." longevity claim paired with the Quick buy product screenshot showing real asset pric |
Value props
62FairTitle, subtitle, hero — do they sell the product's true value?
coinbase.com’s headline undersells
Trusted by millions worldwide
Sign up and get up to $2,000 in crypto.¹
Working
- Trust angle fits crypto safety fears
- Subhead has a concrete $2,000 incentive
- Hero image shows real product UI and prices
Could improve
- Headline never says what Coinbase does
- No specific trust numbers (users, assets)
- Outcome relies on the image, not the copy
CTA
72FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
How coinbase.com compares
Recommended rewrites
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?
What works
What to improve
Mobile web
78FairThe phone experience as a first-class citizen.
What works
What to improve