Paper Instrumentshttps://www.paperinstruments.com/

Your landing page’s weakest score is Trust.

How Paper Instruments ranks

  1. 1.Cohere64
  2. 2.Allen Institute for AI (Ai2)62
  3. 3.Nous Research56
  4. 4.Paper Instruments55
  5. 5.Mistral AI53
  6. 6.AI21 Labs45
Fix Trust
55Growth scoreupdated

category scores

Trust42CTA44
category scoresShowHide
Trust42CTA44

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Paper Instruments
Cohere
Allen Institute for AI (Ai2)
Nous Research
Trust read
Paper Instruments"Research — Notes, methods, and results from our work." link block
Mistral AIFeatured News card: "Mistral raises €3B to make sovereign, open-weight AI the…"
AI21 Labsimplicit context AI21 Labs may benefit from pre-existing familiarity among its target audience.
CohereNorth Agents dashboard UI with named agents ("SEO content optimizer", "Email marketing specialist") and version tags
Allen Institute for AI (Ai2)"How Asta is enabling cancer breakthroughs" card citing work "with the Paul G. Allen Research Center (PARC)"
Nous Research"OPEN SOURCE · MIT LICENSE" badge above the hero headline

CTA

44Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Cohere
Mistral AI
Allen Institute for AI (Ai2)
AI21 Labs
Nous Research

Problems

  • no button or in-product action
  • nav cards are nouns, not actions
  • bare arrow icons, no payoff promised
  • one card says 'Coming soon'

Mobile web

58Fair

The phone experience as a first-class citizen.

Paper Instruments mobile capture for Mobile web

What works

What to improve

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Paper Instruments’s headlineOpen-source frontier models for knowledge work

Working

Could improve

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Paper Instruments desktop capture for Information hierarchy

What works

What to improve