Your landing page’s weakest score is Trust.

Fix Trust
53Growth scoreupdated

category scores

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Trust

42Poor

Proof that the product is real, competent, and safe to try.

Mistral AI
Cohere
Allen Institute for AI (Ai2)
Nous Research
Trust read
Mistral AIFeatured News card: "Mistral raises €3B to make sovereign, open-weight AI the…"
Paper Instruments"Research — Notes, methods, and results from our work." link block
AI21 Labsimplicit context AI21 Labs may benefit from pre-existing familiarity among its target audience.
CohereNorth Agents dashboard UI with named agents ("SEO content optimizer", "Email marketing specialist") and version tags
Allen Institute for AI (Ai2)"How Asta is enabling cancer breakthroughs" card citing work "with the Paul G. Allen Research Center (PARC)"
Nous Research"OPEN SOURCE · MIT LICENSE" badge above the hero headline

Information hierarchy

52Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Cookie consent modal — Covers the headline on desktop and two-thirds of the mobile fold, blocking the value prop at first paint.
  2. Dual header CTAs — "Start building" and "Get in touch" sit at near-equal weight, leaving no single obvious primary action.
  3. Seven-link nav bar — Seven same-weight nav items give attention seven exits before either CTA is considered.
  4. Featured News card — A news teaser with share icons pulls above-the-fold attention away from the conversion path.

Mobile web

52Fair

The phone experience as a first-class citizen.

Mistral AI mobile capture for Mobile web

What works

What to improve

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Mistral AI

How Mistral AI compares

Recommended rewrites

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Mistral AI’s headlineFrontier AI. In your hands.We help organizations build tailored AI systems to solve the world's hardest problems.

Working

Could improve