Your landing page’s weakest score is Trust.

Fix Trust
56Growth scoreupdated

category scores

category scoresShowHide

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Nous Research
Cohere
Allen Institute for AI (Ai2)
Trust read
Nous Research"OPEN SOURCE · MIT LICENSE" badge above the hero headline
Paper Instruments"Research — Notes, methods, and results from our work." link block
Mistral AIFeatured News card: "Mistral raises €3B to make sovereign, open-weight AI the…"
AI21 Labsimplicit context AI21 Labs may benefit from pre-existing familiarity among its target audience.
CohereNorth Agents dashboard UI with named agents ("SEO content optimizer", "Email marketing specialist") and version tags
Allen Institute for AI (Ai2)"How Asta is enabling cancer breakthroughs" card citing work "with the Paul G. Allen Research Center (PARC)"

CTA

48Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Nous Research
Cohere
Mistral AI
Allen Institute for AI (Ai2)

Problems

  • label is a tagline, not an action
  • no verb; unclear destination
  • no CTA visible on mobile fold
  • 5 words, over length limit

Mobile web

58Fair

The phone experience as a first-class citizen.

Nous Research mobile capture for Mobile web

What works

What to improve

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Nous Research’s headlineNOUS RESEARCHNous Research is a pioneer in open AI training and research. We created Hermes Agent, the most widely used open source agent harness in the world.

Working

Could improve

Information hierarchy

70Fair

Does the design help or inhibit what the page is trying to say?

Nous Research desktop capture for Information hierarchy

What works

What to improve