AI21 Labshttps://ai21.com/

Your landing page’s weakest score is Trust.

How AI21 Labs ranks

  1. 1.Cohere64
  2. 2.Allen Institute for AI (Ai2)62
  3. 3.Nous Research56
  4. 4.Paper Instruments55
  5. 5.Mistral AI53
  6. 6.AI21 Labs45
Fix Trust
45Growth scoreupdated

category scores

Trust32Value props38
category scoresShowHide
Trust32Value props38

Trust

32Poor

Proof that the product is real, competent, and safe to try.

Cohere
Allen Institute for AI (Ai2)
Nous Research
Paper Instruments
Mistral AI
Trust read
AI21 Labsimplicit context AI21 Labs may benefit from pre-existing familiarity among its target audience.
Paper Instruments"Research — Notes, methods, and results from our work." link block
Mistral AIFeatured News card: "Mistral raises €3B to make sovereign, open-weight AI the…"
CohereNorth Agents dashboard UI with named agents ("SEO content optimizer", "Email marketing specialist") and version tags
Allen Institute for AI (Ai2)"How Asta is enabling cancer breakthroughs" card citing work "with the Paul G. Allen Research Center (PARC)"
Nous Research"OPEN SOURCE · MIT LICENSE" badge above the hero headline

Value props

38Poor

Title, subtitle, hero — do they sell the product's true value?

AI21 Labs’s headline vagueEvery AI stack has a frontier. Most teams have never seen it.

Working

  • Intriguing, confident tone
  • Speaks to ambition of AI teams
  • Clean, uncluttered fold

Could improve

  • Never says what AI21 actually sells
  • No subhead, proof, or numbers
  • Hero image decorates, shows nothing

Mobile web

44Poor

The phone experience as a first-class citizen.

AI21 Labs mobile capture for Mobile web

What works

What to improve

CTA

48Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

AI21 Labs

How AI21 Labs compares

Recommended rewrites

Information hierarchy

64Fair

Does the design help or inhibit what the page is trying to say?

AI21 Labs desktop capture for Information hierarchy

What works

What to improve