Your landing page’s weakest score is Trust.

Fix Trust
64Growth scoreupdated

category scores

category scoresShowHide

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Ophelos
InDebted
January
TrueAccord
receeve
Trust read
Ophelos"Part of intrum" parent-company badge in the top bar
AudunNo visible trust signal identified.
TrueAccordConsumer app UI mockup showing "Welcome, Alex!" with account balance $1,337.51 and creditor details
InDebted4.8 2,700+ Google reviews
receeveISO 27001, PCI & GDPR compliant
January"$20B+ in debt worked across 20M+ consumers" stat block

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Ophelos’s headline undersellsClear debt, your way.Flexible debt repayment solutions, tailored to you.

Working

  • Names the real outcome: debt cleared
  • "Ophelos's way" signals control and dignity
  • Calm tone fits an anxious audience

Could improve

  • No numbers or proof points in fold
  • Subhead restates headline, adds little
  • Hero orb decorates, shows no product

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Ophelos

How Ophelos compares

Recommended rewrites

Mobile web

70Fair

The phone experience as a first-class citizen.

Ophelos mobile capture for Mobile web

What works

What to improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Ophelos desktop capture for Information hierarchy

What works

What to improve