InDebtedhttps://indebted.co/

Your landing page’s weakest score is CTA.

How InDebted ranks

  1. 1.January77
  2. 2.Audun69
  3. 3.InDebted67
  4. 4.Ophelos64
  5. 5.receeve61
  6. 6.TrueAccord58
Fix CTA
67Growth scoreupdated

category scores

CTA58Value props62
category scoresShowHide
CTA58Value props62

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

InDebted
January
Audun
Ophelos
TrueAccord

Problems

  • click feels costly — sales talk
  • no CTA in the hero itself
  • nav-sized, small footprint
  • audience toggle competes for clicks

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

InDebted’s headline undersellsExpect more from your collectionsWe provide future-thinking organisations with a better way to support consumers through debt.

Working

  • Empathetic 'support consumers' framing
  • 4.8 / 2,700+ reviews is rare social proof
  • Hero shows real dashboards, not decoration

Could improve

  • 'Expect more' could caption any vendor
  • 'Better way' names no mechanism or number
  • No recovery outcome stated in copy

Mobile web

62Fair

The phone experience as a first-class citizen.

InDebted mobile capture for Mobile web

What works

What to improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

InDebted desktop capture for Information hierarchy

What works

What to improve

Trust

82Strong

Proof that the product is real, competent, and safe to try.

InDebted desktop capture for Trust

How InDebted compares

Trust read