Januaryhttps://january.com/

Your landing page’s weakest score is Trust.

How January ranks

  1. 1.January77
  2. 2.Audun69
  3. 3.InDebted67
  4. 4.Ophelos64
  5. 5.receeve61
  6. 6.TrueAccord58
Fix Trust
77Growth scoreupdated

category scores

Trust62CTA76
category scoresShowHide
Trust62CTA76

Trust

62Fair

Proof that the product is real, competent, and safe to try.

January
InDebted
Trust read
January"$20B+ in debt worked across 20M+ consumers" stat block
AudunNo visible trust signal identified.
TrueAccordConsumer app UI mockup showing "Welcome, Alex!" with account balance $1,337.51 and creditor details
InDebted4.8 2,700+ Google reviews
receeveISO 27001, PCI & GDPR compliant
Ophelos"Part of intrum" parent-company badge in the top bar

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

January

Problems

  • 5 words — too long to read in one fixation
  • 'Make a payment' pill competes in header
  • no payoff hinted (what the test yields)

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

January desktop capture for Information hierarchy

What works

What to improve

Mobile web

83Strong

The phone experience as a first-class citizen.

January mobile capture for Mobile web

What works

What to improve

Value props

86Strong

Title, subtitle, hero — do they sell the product's true value?

January’s headlinePeople hate debt collectors. January's consumers don't.Recovery improves when consumers are treated like people, not segments. January's AI does that at scale.

Working

Could improve