Your landing page’s weakest score is Value props.

Fix Value props
62Growth scoreupdated

category scores

category scoresShowHide

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

OfferUp’s headline undersellsScary good findsCostumes, inflatables, yard props, and decorations from sellers near you.

Working

  • Subhead lists concrete item types
  • "Sellers near OfferUp" signals local value
  • Hero photo shows a priced $20 listing

Could improve

  • Headline is a seasonal pun, not core value
  • No numbers or proof points in the fold
  • Assumes visitor already knows OfferUp

Trust

58Fair

Proof that the product is real, competent, and safe to try.

OfferUp
Depop
Trust read
OfferUpApp-install banner: "OfferUp for iOS" with 5-star rating and "4.3M" review count
Jeff LeBeauApp screenshot in the "Download the app" tile showing real marketplace listings UI
PoshmarkReal seller listings with prices on mobile ("Coach Bleecker Sig… $115", "Torrid Polka Dot Top… $6")
Depop"49M+ Items for sale" and "1.1M+ New listings every day" stat row beneath the Shop now CTA
Facebook MarketplaceProduct collage showing feed cards, story timer "16:45", and reaction icons next to "Explore the things you love."
VintedReal user listings with favorite counts ("17", "15") on items like Nike Air Max and Aéropostale top

Mobile web

58Fair

The phone experience as a first-class citizen.

OfferUp mobile capture for Mobile web

What works

What to improve

Information hierarchy

66Fair

Does the design help or inhibit what the page is trying to say?

OfferUp desktop capture for Information hierarchy

What works

What to improve

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

OfferUpin-product action

How OfferUp compares

Recommended rewrites