Your landing page’s weakest score is Value props.
How OfferUp ranks
category scores
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Value props
58FairTitle, subtitle, hero — do they sell the product's true value?
Scary good finds
Costumes, inflatables, yard props, and decorations from sellers near you.
Working
- Subhead lists concrete item types
- "Sellers near OfferUp" signals local value
- Hero photo shows a priced $20 listing
Could improve
- Headline is a seasonal pun, not core value
- No numbers or proof points in the fold
- Assumes visitor already knows OfferUp
Trust
58FairProof that the product is real, competent, and safe to try.


| Trust read | |
|---|---|
| OfferUp | App-install banner: "OfferUp for iOS" with 5-star rating and "4.3M" review count |
| App screenshot in the "Download the app" tile showing real marketplace listings UI | |
| Real seller listings with prices on mobile ("Coach Bleecker Sig… $115", "Torrid Polka Dot Top… $6") | |
| "49M+ Items for sale" and "1.1M+ New listings every day" stat row beneath the Shop now CTA | |
| Product collage showing feed cards, story timer "16:45", and reaction icons next to "Explore the things you love." | |
| Real user listings with favorite counts ("17", "15") on items like Nike Air Max and Aéropostale top |
Mobile web
58FairThe phone experience as a first-class citizen.

What works
What to improve
Information hierarchy
66FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
CTA
72FairCopy, size, verb, cost-feel — does the primary CTA earn the click?

How OfferUp compares
Recommended rewrites
