Your landing page’s weakest score is Trust.
How Facebook Marketplace ranks
- 1.
Depop75
- 2.
Facebook Marketplace69
- 3.
Vinted68
- 4.
OfferUp62
- 5.
Jeff LeBeau61
- 6.
Poshmark58
69Growth scoreupdated
category scores
category scoresShowHide
Trust
48PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Facebook Marketplace | Product collage showing feed cards, story timer "16:45", and reaction icons next to "Explore the things you love." |
| App screenshot in the "Download the app" tile showing real marketplace listings UI | |
| App-install banner: "OfferUp for iOS" with 5-star rating and "4.3M" review count | |
| Real seller listings with prices on mobile ("Coach Bleecker Sig… $115", "Torrid Polka Dot Top… $6") | |
| "49M+ Items for sale" and "1.1M+ New listings every day" stat row beneath the Shop now CTA | |
| Real user listings with favorite counts ("17", "15") on items like Nike Air Max and Aéropostale top |
Value props
55FairTitle, subtitle, hero — do they sell the product's true value?
Facebook Marketplace’s headline vague
Explore the things you love.
Working
- Emotional hook: "Facebook Marketplace love" touches feeling
- Short, scannable four-word headline
- Collage hints at real product UI
Could improve
- No subhead adds any specifics
- Could caption almost any product
- Mobile fold has zero value copy
Information hierarchy
76FairDoes the design help or inhibit what the page is trying to say?
What works
What to improve
CTA
82StrongCopy, size, verb, cost-feel — does the primary CTA earn the click?
How Facebook Marketplace compares
Recommended rewrites
Mobile web
84StrongThe phone experience as a first-class citizen.
What works
What to improve