Depophttps://depop.com/

Your landing page’s weakest score is Information hierarchy.

How Depop ranks

  1. 1.Depop75
  2. 2.Facebook Marketplace69
  3. 3.Vinted68
  4. 4.OfferUp62
  5. 5.Jeff LeBeau61
  6. 6.Poshmark58
Fix Information hierarchy
75Growth scoreupdated

category scores

Information hierarchy66Trust74
category scoresShowHide
Information hierarchy66Trust74

Information hierarchy

66Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Sweepstakes banner — Second CTA block "List now" with $50,000 graphic competes at equal weight with the hero's Shop now.
  2. Top nav row — Seven category links plus wishlist, bag, Sell now, Sign up, Log in — a dozen exits before the primary CTA.
  3. Shop now button — Small footprint and low placement leave it outranked by the larger Buy/Sell toggle and hero imagery above it.
  4. Free shipping ticker — Scrolling repeated banner text is truncated and repeats three times, adding noise at the top of the scan path.

Trust

74Fair

Proof that the product is real, competent, and safe to try.

Trust read
Depop"49M+ Items for sale" and "1.1M+ New listings every day" stat row beneath the Shop now CTA
Jeff LeBeauApp screenshot in the "Download the app" tile showing real marketplace listings UI
OfferUpApp-install banner: "OfferUp for iOS" with 5-star rating and "4.3M" review count
PoshmarkReal seller listings with prices on mobile ("Coach Bleecker Sig… $115", "Torrid Polka Dot Top… $6")
Facebook MarketplaceProduct collage showing feed cards, story timer "16:45", and reaction icons next to "Explore the things you love."
VintedReal user listings with favorite counts ("17", "15") on items like Nike Air Max and Aéropostale top

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Depop

How Depop compares

Recommended rewrites

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Depop’s headlineBuy preloved. Wear it your wayTogether, we're keeping fashion circular.

Working

Could improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Depop mobile capture for Mobile web

What works

What to improve