Your landing page’s weakest score is Trust.

Fix Trust
60Growth scoreupdated

category scores

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Trust

48Poor

Proof that the product is real, competent, and safe to try.

OddsShopper
Unabated
BettingPros
OddsJam
Outlier
Trust read
OddsShopperPhone mockups showing real product UI with player prop lines (e.g. "Nikola Jokic (DEN)") and a Tails picks feed
BronLive pick card showing "Malik Nabers — Over 59.5 receiving yards" with +5.0% EDGE, −122 FAIR, +100 BEST across 5 BOOKS
OddsJam"@The_Arbitron · Verified user · Live Arbitrage Tool" profit calendar showing "+$32,185" net profit
OutlierDetailed real product UI screenshots showing 'Thunder @ Spurs' matchup stats and player prop charts
BettingPros"67% of users are tailing this pick, with 22 of 33 bets on this side" — live pick-tailing stat in the feed
Unabated"Featured in:" press logo bar with The Athletic, ESPN, The Philadelphia Inquirer, MasterClass, The Washington Post, Roll

Value props

54Fair

Title, subtitle, hero — do they sell the product's true value?

OddsShopper’s headline vagueAll Paths To Profit Begin HereNumbers in your hands. Legends at your back. One home.

Working

  • 'Profit' hits the core bettor motivation
  • Hero mockups show real +EV picks in-product
  • Dual CTAs split tools vs. expert picks cleanly

Could improve

  • Headline could fit any betting product
  • Subhead adds mood, not specifics
  • No numbers, proof points, or EV stats

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

OddsShopper

How OddsShopper compares

Recommended rewrites

Mobile web

64Fair

The phone experience as a first-class citizen.

OddsShopper mobile capture for Mobile web

What works

What to improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

OddsShopper desktop capture for Information hierarchy

What works

What to improve