Novohttps://novo.co/

Your landing page’s weakest score is Trust.

How Novo ranks

  1. 1.Ramp82
  2. 2.Brex78
  3. 3.Novo76
  4. 4.Relay73
  5. 5.Mercury72
  6. 6.Rho57
Fix Trust
76Growth scoreupdated

category scores

Trust64CTA76
category scoresShowHide
Trust64CTA76

Trust

64Fair

Proof that the product is real, competent, and safe to try.

Ramp
Trust read
NovoNo visible trust signal identified.
Rho"Protected by reCAPTCHA" line with Privacy and Terms links beneath the signup form
Mercury"Banking services provided through Choice Financial Group and Column N.A., Members FDIC." disclosure banner
Breximplicit context Brex may benefit from pre-existing familiarity among its target audience.
Ramp"US CORPORATE PAYMENTS PROCESSED BY RAMP: 0.7927%" stat above the headline
Relay"Relay is a financial technology company and is not an FDIC-insured bank. Banking services provided by Thread Bank, Memb

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Open account
Novo
Ramp
Mercury
Brex

Problems

  • no 'free' despite free checking offer
  • 'Open account' feels like paperwork
  • no echo of headline promise

Mobile web

78Fair

The phone experience as a first-class citizen.

Novo mobile capture for Mobile web

What works

What to improve

Value props

80Strong

Title, subtitle, hero — do they sell the product's true value?

Novo’s headlineBANKING BUILT FOR INDEPENDENT BUSINESSESGet paid, move money, and manage cash flow—with a free business checking account and a platform that was actually designed for you.

Working

Could improve

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Novo desktop capture for Information hierarchy

What works

What to improve