Mercuryhttps://mercury.com/

Your landing page’s weakest score is Trust.

How Mercury ranks

  1. 1.Ramp82
  2. 2.Brex78
  3. 3.Novo76
  4. 4.Relay73
  5. 5.Mercury72
  6. 6.Rho57
Fix Trust
72Growth scoreupdated

category scores

Trust52Value props55
category scoresShowHide
Trust52Value props55

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Mercury
Ramp
Trust read
Mercury"Banking services provided through Choice Financial Group and Column N.A., Members FDIC." disclosure banner
Rho"Protected by reCAPTCHA" line with Privacy and Terms links beneath the signup form
Breximplicit context Brex may benefit from pre-existing familiarity among its target audience.
Ramp"US CORPORATE PAYMENTS PROCESSED BY RAMP: 0.7927%" stat above the headline
NovoNo visible trust signal identified.
Relay"Relay is a financial technology company and is not an FDIC-insured bank. Banking services provided by Thread Bank, Memb

Value props

55Fair

Title, subtitle, hero — do they sell the product's true value?

Mercury’s headline vagueRadically different bankingApply online in 10 minutes to experience banking¹ unlike anything that's come before.

Working

  • "10 minutes" gives a concrete speed claim
  • Confident, distinctive brand voice
  • Email field + demo lowers friction

Could improve

  • H1 could caption any fintech product
  • No audience or outcome named
  • Hero image decorates, doesn't demo

CTA

80Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Mercury

How Mercury compares

Recommended rewrites

Information hierarchy

85Strong

Does the design help or inhibit what the page is trying to say?

Mercury desktop capture for Information hierarchy

What works

What to improve

Mobile web

88Strong

The phone experience as a first-class citizen.

Mercury mobile capture for Mobile web

What works

What to improve