Your landing page’s weakest score is Mobile web.

How Nasdaq Private Market ranks

  1. 1.Hiive71
  2. 2.Augment71
  3. 3.Forge Global70
  4. 4.Alt-X68
  5. 5.EquityZen67
  6. 6.Nasdaq Private Market62
Fix Mobile web
62Growth scoreupdated

category scores

category scoresShowHide

Mobile web

38Poor

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Cookie consent modal — Full-width consent sheet with three stacked buttons covers the bottom two-thirds of the fold — pure friction with no conversion CTA.
  2. Six-line hero headline — Desktop-sized display type wraps 'Modern infrastructure for private companies and their investors' into six cramped lines, pushing all CTAs off-screen.

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Trust read
Nasdaq Private Market"Fund Details" card with "$100.00" price per unit, "$5.34B" est. valuation, "$25,000" min. investment, and a "Price Hist
Alt-XNo visible trust signal identified.
Forge GlobalLive private-company price ticker with named companies and prices ("Impossible Foods $1.51 ▼$0.09 (6%)")
EquityZen"Curated access to proven private companies with EquityZen, part of Morgan Stanley"
HiiveHiive50 Index — "176.10 +76.18% all time" with live-updated price chart
AugmentDashboard product mockup showing "Portfolio $300,000.00" with invested capital, +12.32% return, and Withdraw/Deposit con

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Nasdaq Private Market

How Nasdaq Private Market compares

Recommended rewrites

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Nasdaq Private Market desktop capture for Information hierarchy

What works

What to improve

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Nasdaq Private Market’s headlineModern infrastructure for private companies and their investorsPre-IPO investing. Liquidity. Data & intelligence. Capital. For private companies, investors and individuals navigating one of the world's most dynamic markets.

Working

Could improve