Your landing page’s weakest score is Mobile web.
How Nasdaq Private Market ranks
- 1.
Hiive71
- 2.
Augment71
- 3.
Forge Global70
- 4.
Alt-X68
- 5.
EquityZen67
- 6.
Nasdaq Private Market62
Mobile web
38PoorThe phone experience as a first-class citizen.
12- Cookie consent modal — Full-width consent sheet with three stacked buttons covers the bottom two-thirds of the fold — pure friction with no conversion CTA.
- Six-line hero headline — Desktop-sized display type wraps 'Modern infrastructure for private companies and their investors' into six cramped lines, pushing all CTAs off-screen.
Trust
62FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Nasdaq Private Market | "Fund Details" card with "$100.00" price per unit, "$5.34B" est. valuation, "$25,000" min. investment, and a "Price Hist |
| No visible trust signal identified. | |
| Live private-company price ticker with named companies and prices ("Impossible Foods $1.51 ▼$0.09 (6%)") | |
| "Curated access to proven private companies with EquityZen, part of Morgan Stanley" | |
| Hiive50 Index — "176.10 +76.18% all time" with live-updated price chart | |
| Dashboard product mockup showing "Portfolio $300,000.00" with invested capital, +12.32% return, and Withdraw/Deposit con |
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?

How Nasdaq Private Market compares
Recommended rewrites
Information hierarchy
72FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Modern infrastructure for private companies and their investors
Pre-IPO investing. Liquidity. Data & intelligence. Capital. For private companies, investors and individuals navigating one of the world's most dynamic markets.
Working
Could improve
