Augmenthttps://augmentmarkets.com/

Your landing page’s weakest score is Trust.

How Augment ranks

  1. 1.Augment71
  2. 2.Hiive71
  3. 3.Forge Global70
  4. 4.Alt-X68
  5. 5.EquityZen67
  6. 6.Nasdaq Private Market62
Fix Trust
71Growth scoreupdated

category scores

Trust58CTA70
category scoresShowHide
Trust58CTA70

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Augment
EquityZen
Nasdaq Private Market
Trust read
AugmentDashboard product mockup showing "Portfolio $300,000.00" with invested capital, +12.32% return, and Withdraw/Deposit con
Alt-XNo visible trust signal identified.
Forge GlobalLive private-company price ticker with named companies and prices ("Impossible Foods $1.51 ▼$0.09 (6%)")
EquityZen"Curated access to proven private companies with EquityZen, part of Morgan Stanley"
HiiveHiive50 Index — "176.10 +76.18% all time" with live-updated price chart
Nasdaq Private Market"Fund Details" card with "$100.00" price per unit, "$5.34B" est. valuation, "$25,000" min. investment, and a "Price Hist

CTA

70Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Augment
Alt-X
Forge Global
EquityZen
Hiive

Problems

  • generic signup label, no value
  • click feels like a form, not payoff
  • ignores 'no fees' hook on page

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Augment’s headlinePrivate markets. Simplified.Invest in the private markets from your phone or desktop.

Working

Could improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Augment desktop capture for Information hierarchy

What works

What to improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Augment mobile capture for Mobile web

What works

What to improve