Forge Globalhttps://forgeglobal.com/

Your landing page’s weakest score is Trust.

How Forge Global ranks

  1. 1.Hiive71
  2. 2.Augment71
  3. 3.Forge Global70
  4. 4.Alt-X68
  5. 5.EquityZen67
  6. 6.Nasdaq Private Market62
Fix Trust
70Growth scoreupdated

category scores

Trust56Value props68
category scoresShowHide
Trust56Value props68

Trust

56Fair

Proof that the product is real, competent, and safe to try.

Forge Global
EquityZen
Nasdaq Private Market
Hiive
Augment
Trust read
Forge GlobalLive private-company price ticker with named companies and prices ("Impossible Foods $1.51 ▼$0.09 (6%)")
Alt-XNo visible trust signal identified.
EquityZen"Curated access to proven private companies with EquityZen, part of Morgan Stanley"
HiiveHiive50 Index — "176.10 +76.18% all time" with live-updated price chart
Nasdaq Private Market"Fund Details" card with "$100.00" price per unit, "$5.34B" est. valuation, "$25,000" min. investment, and a "Price Hist
AugmentDashboard product mockup showing "Portfolio $300,000.00" with invested capital, +12.32% return, and Withdraw/Deposit con

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Forge Global’s headline sellsUnicorn liquidity has arrivedJoin the new generation of people and institutions buying and selling private company shares.

Working

  • Names the true outcome: private-share liquidity
  • Live ticker proves real prices exist
  • Subhead states who it's for and the action

Could improve

  • No numbers: companies, investors, volume
  • Hero image decorates, shows no product
  • 'Unicorn liquidity' assumes insider jargon

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Forge Global desktop capture for Information hierarchy

What works

What to improve

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Forge Global

How Forge Global compares

Recommended rewrites

Mobile web

78Fair

The phone experience as a first-class citizen.

Forge Global mobile capture for Mobile web

What works

What to improve