Alt-Xhttps://alt-x.co/

Your landing page’s weakest score is Trust.

How Alt-X ranks

  1. 1.Hiive71
  2. 2.Augment71
  3. 3.Forge Global70
  4. 4.Alt-X68
  5. 5.EquityZen67
  6. 6.Nasdaq Private Market62
Fix Trust
68Growth scoreupdated

category scores

Trust32Value props68
category scoresShowHide
Trust32Value props68

Trust

32Poor

Proof that the product is real, competent, and safe to try.

EquityZen
Nasdaq Private Market
Hiive
Augment
Forge Global
Trust read
Alt-XNo visible trust signal identified.
Forge GlobalLive private-company price ticker with named companies and prices ("Impossible Foods $1.51 ▼$0.09 (6%)")
EquityZen"Curated access to proven private companies with EquityZen, part of Morgan Stanley"
HiiveHiive50 Index — "176.10 +76.18% all time" with live-updated price chart
Nasdaq Private Market"Fund Details" card with "$100.00" price per unit, "$5.34B" est. valuation, "$25,000" min. investment, and a "Price Hist
AugmentDashboard product mockup showing "Portfolio $300,000.00" with invested capital, +12.32% return, and Withdraw/Deposit con

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Alt-X’s headline undersellsPrivate is the New PublicTHE MOST VALUABLE COMPANIES HAVEN'T GONE PUBLIC. ALT-X LETS YOU TRADE ON THEM BEFORE THEY DO.

Working

  • Subhead names the real outcome: trade pre-IPO
  • Taps FOMO on missing top companies
  • Memorable, confident category thesis

Could improve

  • Headline is a slogan, not a claim
  • Zero numbers, names, or proof points
  • Grid backdrop decorates, shows nothing

Mobile web

76Fair

The phone experience as a first-class citizen.

Alt-X mobile capture for Mobile web

What works

What to improve

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Alt-X

How Alt-X compares

Recommended rewrites

Information hierarchy

84Strong

Does the design help or inhibit what the page is trying to say?

Alt-X desktop capture for Information hierarchy

What works

What to improve