Magnetichttps://www.magnetictax.com/

Your landing page’s weakest score is Trust.

How Magnetic ranks

  1. 1.Filed72
  2. 2.TaxGPT71
  3. 3.Magnetic70
  4. 4.Black Ore Tax Autopilot70
  5. 5.Accordance67
  6. 6.Basis60
Fix Trust
70Growth scoreupdated

category scores

Trust52CTA68
category scoresShowHide
Trust52CTA68

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Magnetic
Accordance
TaxGPT
Filed
Basis
Trust read
Magnetic"Guaranteed Accuracy or it's free" subhead
FiledCustomer logo strip with named CPA firms (DWC, Schwarcz CPA, Stratax, Lagow CPA, Knapp, KSP)
TaxGPTG2 card: "Ratings based on our reviews — 4.9/5" with star rating and "See all reviews" link
Basis"TRUSTED BY LEADING TEAMS" logo bar with Baker Tilly, CohnReznick, Wiss, CitrinCooperman
Black Ore Tax Autopilot"AI Tax Summit — Recap the Day from Nasdaq Tower" event banner
Accordance“We are witnessing the most significant transformation in our profession's evolution.” — Tasha Preisner, IRS Taxpayer Ad

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Magnetic
Filed
TaxGPT

Problems

  • generic label, no payoff named
  • ignores 'or it's free' guarantee
  • hero button small vs headline

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Magnetic desktop capture for Information hierarchy

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Magnetic’s headlineThe whole tax return done for you.AI Tax Prep Agent that can think. Guaranteed Accuracy or it's free

Working

Could improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Magnetic mobile capture for Mobile web

What works

What to improve