Lucishttps://www.lucis.life/

Your landing page’s weakest score is Trust.

How Lucis ranks

  1. 1.SiPhox Health76
  2. 2.Marek Health75
  3. 3.Function Health71
  4. 4.Superpower66
  5. 5.Lucis64
  6. 6.InsideTracker63
Fix Trust
64Growth scoreupdated

category scores

Trust38Value props58
category scoresShowHide
Trust38Value props58

Trust

38Poor

Proof that the product is real, competent, and safe to try.

SiPhox Health
Superpower
InsideTracker
Marek Health
Function Health
Trust read
LucisNo visible trust signal identified.
Function Health"HSA/FSA Eligible" badge above the headline
InsideTracker"FEATURED ON" press bar with WSJ, Forbes, CNN, Sports Illustrated, and TODAY logos
SiPhox HealthTrustpilot badge: "Excellent — 764 reviews" alongside "CLIA & CAP accredited labs"
Superpower"By physicians from" logo strip: Stanford, Harvard Medical School, UCSF, University of Oxford
Marek Health"50,000+ Marek Health clients transformed" with avatar thumbnails

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Lucis’s headline vagueHealthy tomorrow starts with the habits you build todayLucis is your health companion, helping you deeply understand your biology and take action to improve it.

Working

  • Warm, aspirational emotional tone
  • Subhead names the category: biology insight
  • Clear paired CTAs support the pitch

Could improve

  • Headline could fit any wellness brand
  • No numbers, biomarkers, or timelines
  • Hero image decorates, never demonstrates

CTA

70Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Lucis

How Lucis compares

Recommended rewrites

Mobile web

76Fair

The phone experience as a first-class citizen.

Lucis mobile capture for Mobile web

What works

What to improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Lucis desktop capture for Information hierarchy

What works

What to improve