Binancehttps://binance.com/

Your landing page’s weakest score is Mobile web.

How Binance ranks

  1. 1.Kraken78
  2. 2.Crypto.com74
  3. 3.Binance70
  4. 4.coinbase.com70
  5. 5.Bitstamp67
  6. 6.Gemini66
Fix Mobile web
70Growth scoreupdated

category scores

Mobile web62Information hierarchy68
category scoresShowHide
Mobile web62Information hierarchy68

Mobile web

62Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. App download bar — Sticky install interstitial covers the SPCXB price row and adds a competing Download CTA.
  2. Binance.US geo banner — Three-line region banner eats the top of the fold and routes traffic off the page.
  3. Sign Up button — Desktop-proportioned width leaves thumb-friendly full-bleed space unused.

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. News headline panel — Four outbound headlines about drone attacks and hedge funds pull attention away from sign-up with off-message content.
  2. Binance.US geo banner — Top-of-page banner routes US visitors off-site before they see the value prop or CTA.
  3. Nine-item nav row — Nine links with dropdowns plus Log In offer exits at equal scan priority to the conversion path.
  4. Coin ticker rows — Five clickable price rows sit at the same visual weight as the hero, competing with the Sign Up form.

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Binance

How Binance compares

Recommended rewrites

Trust

74Fair

Proof that the product is real, competent, and safe to try.

Binance desktop capture for Trust

How Binance compares

Trust read

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Binance’s headline330,140,858 USERS TRUST USThe World’s Leading Cryptocurrency Exchange

Working

Could improve