Your landing page’s weakest score is Trust.

Fix Trust
72Growth scoreupdated

category scores

category scoresShowHide

Trust

54Fair

Proof that the product is real, competent, and safe to try.

Hesper AI
Shift Technology
Trust read
Hesper AIBACKED BY Y Combinator · Afore Capital badge
SixfoldAnnouncement bar: "Live Demo on Oct 6th: AI Underwriter for Life & Health → RSVP"
Charlee.aiNo visible trust signal identified.
Five Sigma"Enabling the world's leading claims organizations" section heading (mobile)
Shift Technology"Trusted by" logo strip with Amica, Assurant, AXA, Central, Economical, Grange, and Elephant
Sprout.aiNo visible trust signal identified.

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Hesper AI

Problems

  • click feels like a sales meeting
  • no value payoff in the label
  • no echo of the hero's promise

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Hesper AI desktop capture for Information hierarchy

What works

What to improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Hesper AI mobile capture for Mobile web

What works

What to improve

Value props

82Strong

Title, subtitle, hero — do they sell the product's true value?

Hesper AI’s headlineEvery Claim. First Notice to Final Recovery.Hesper's AI agents resolve clean claims straight through and investigate the suspicious ones in hours, not weeks.

Working

Could improve