Your landing page’s weakest score is Trust.

Fix Trust
66Growth scoreupdated

category scores

category scoresShowHide

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Five Sigma
EvolutionIQ
Avallon AI
Trust read
Five Sigma"Enabling the world's leading claims organizations" section heading (mobile)
Avallon AI"We raised a $4.6M seed round — Read more here" funding banner
Sixfold AIAnnouncement bar: "Live Demo on Oct 6th: AI Underwriter for Life & Health → RSVP"
Roots AutomationNo visible trust signal identified.
EvolutionIQAnnouncement bar: "Case Study: New York Life Group Benefit Solutions Transformed Medical Data into Insights with Medhub"
Charlee.aiNo visible trust signal identified.

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Five Sigma
Avallon AI

Problems

  • 'Request' feels like waiting, not value
  • casing differs: 'a Demo' vs 'a demo'
  • no value payoff in the label

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Five Sigma’s headlineTransform Claims Operations with AI-Native Claims ManagementSee your adjuster's performance skyrocket with our AI Claims Management Platform and Clive™, the first Multi-Agent AI for Claims Automation.

Working

Could improve

Information hierarchy

74Fair

Does the design help or inhibit what the page is trying to say?

Five Sigma desktop capture for Information hierarchy

What works

What to improve

Mobile web

76Fair

The phone experience as a first-class citizen.

Five Sigma mobile capture for Mobile web

What works

What to improve