Bumble For Friendshttps://friends.bumble.com/

Your landing page’s weakest score is Value props.

How Bumble For Friends ranks

  1. 1.22273
  2. 2.Meetup71
  3. 3.Digipals60
  4. 4.Timeleft60
  5. 5.Bumble For Friends40
Fix Value props
40Growth scoreupdated

category scores

Value props22CTA42
category scoresShowHide
Value props22CTA42

Value props

22Poor

Title, subtitle, hero — do they sell the product's true value?

Bumble For Friends’s headline vagueBumble

Working

  • Strong brand recognition from wordmark
  • Real member photos with names and ages
  • Distinctive, warm visual identity

Could improve

  • No headline states the friend-finding value
  • No subhead or proof points anywhere in fold
  • Profile cards read as dating, not friendship

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Bumble For Friends
Timeleft
Digipals
222
Meetup

Problems

  • only CTA is a consent banner
  • no product CTA above the fold
  • mobile download is unlabeled icon
  • 'Continue' promises no value

Mobile web

42Poor

The phone experience as a first-class citizen.

Bumble For Friends mobile capture for Mobile web

What works

What to improve

Information hierarchy

44Poor

Does the design help or inhibit what the page is trying to say?

Bumble For Friends desktop capture for Information hierarchy

What works

What to improve

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Bumble For Friends desktop capture for Trust

How Bumble For Friends compares

Trust read