222https://222.place/

Your landing page’s weakest score is Trust.

How 222 ranks

  1. 1.RealRoots81
  2. 2.22273
  3. 3.Timeleft60
  4. 4.Bumble For Friends42
  5. 5.Hey! VINA35
Fix Trust
73Growth scoreupdated

category scores

Trust50CTA68
category scoresShowHide
Trust50CTA68

Trust

50Fair

Proof that the product is real, competent, and safe to try.

222
RealRoots
Trust read
222Candid polaroid-style photos of members at 222 nights out
RealRoots4.8 ★ App Store rating — 150+ cities — 100% friendship guaranteed
Bumble For FriendsProfile-style member photos labeled "Danna, 28", "Josh, 34", "Tiana, 30" showing real product imagery
Hey! VINA"It's been a wonderful 9 years" — specific operating-history claim
TimeleftApp Store and Google Play download badges

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

222
RealRoots
Timeleft

Problems

  • generic 'sign up' — promises a form
  • no echo of headline's value promise
  • no cost signal ('free' or price cue)

Value props

80Strong

Title, subtitle, hero — do they sell the product's true value?

222’s headlinewe plan your night with people we think you'd likestep 4 refine your matches

Working

Could improve

Mobile web

82Strong

The phone experience as a first-class citizen.

222 mobile capture for Mobile web

What works

What to improve

Information hierarchy

84Strong

Does the design help or inhibit what the page is trying to say?

222 desktop capture for Information hierarchy

What works

What to improve