Meetuphttps://meetup.com/

Your landing page’s weakest score is Trust.

How Meetup ranks

  1. 1.Heylo73
  2. 2.Meetup71
  3. 3.Geneva58
  4. 4.unyte.network48
Fix Trust
71Growth scoreupdated

category scores

Trust52CTA68
category scoresShowHide
Trust52CTA68

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Trust read
Meetup"Events near Fort Worth, TX" grid with real local event cards (e.g. Grape Fest, "Free")
unyte.networkNo visible trust signal identified.
HeyloNo visible trust signal identified.
Geneva"Bumble Inc.'s acquisition of Geneva has officially closed" banner

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Meetup
Heylo

Problems

  • no 'free' despite Free event badges
  • 'join' feels like signup, not value
  • label differs from nav 'Sign up'
  • button small vs. hero art on desktop

Mobile web

76Fair

The phone experience as a first-class citizen.

Meetup mobile capture for Mobile web

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Meetup’s headlineThe people platform. Where interests become friendships.Whatever your interest, from hiking and reading to networking and skill sharing, there are thousands of people who share it on Meetup. Events are happening every day—sign up to join the fun.

Working

Could improve

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Meetup desktop capture for Information hierarchy

What works

What to improve