Forthttps://fort.cx/

Your landing page’s weakest score is Trust.

How Fort ranks

  1. 1.Fort74
  2. 2.WHOOP70
  3. 3.Oura Ring69
  4. 4.Garmin66
  5. 5.Fitbit51
  6. 6.Amazfit50
Fix Trust
74Growth scoreupdated

category scores

Trust62CTA72
category scoresShowHide
Trust62CTA72

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Trust read
FortForbes and WIRED press logos at the bottom of the hero
WHOOP"1 year free of Natural Cycles now included with all WHOOP memberships." partnership banner
Oura Ring"HSA/FSA eligible" badge directly beneath the Explore CTA
FitbitRow of real product photos with visible watch-face UI (Google Pixel Watch 5, Fitbit Charge 6, Fitbit Versa 4, etc.)
Garmin"No subscription required." beside the Cirqa Smart Band SHOP CTA
Amazfit"Gabby Thomas, 3x Olympic Gold Medalist" athlete endorsement caption in the hero

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Fort

Problems

  • conflicts with nav 'Pre-Order ($309)'
  • unclear if reserving costs money
  • 'Reserve' feels committal

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Fort desktop capture for Information hierarchy

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Fort’s headlineThe Strength WearableTracks sleep, recovery, and every workout, including strength training.

Working

Could improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Fort mobile capture for Mobile web

What works

What to improve