WHOOPhttps://whoop.com/

Your landing page’s weakest score is Trust.

How WHOOP ranks

  1. 1.WHOOP70
  2. 2.Oura Ring69
  3. 3.Ultrahuman67
  4. 4.grndfitness.in62
  5. 5.Fitbit51
  6. 6.Amazfit50
Fix Trust
70Growth scoreupdated

category scores

Trust48CTA72
category scoresShowHide
Trust48CTA72

Trust

48Poor

Proof that the product is real, competent, and safe to try.

WHOOP
Amazfit
Fitbit
Oura Ring
Trust read
WHOOP"1 year free of Natural Cycles now included with all WHOOP memberships." partnership banner
grndfitness.inNo visible trust signal identified.
Oura Ring"HSA/FSA eligible" badge directly beneath the Explore CTA
UltrahumanPhotorealistic product shot of the Ring Pro on its charging case
Amazfit"Gabby Thomas, 3x Olympic Gold Medalist" athlete endorsement caption in the hero
FitbitRow of real product photos with visible watch-face UI (Google Pixel Watch 5, Fitbit Charge 6, Fitbit Versa 4, etc.)

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

WHOOP

Problems

  • 'Join' feels like paid commitment
  • ignores visible trial/free hooks
  • no value or payoff in the label

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

WHOOP’s headlineThe wearable designed for lasting progressWHOOP turns 24/7 health insights into personalized coaching to help you sleep, train, and feel better. Add Advanced Labs anytime to go deeper with clinical bloodwork.

Working

Could improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

WHOOP desktop capture for Information hierarchy

What works

What to improve

Mobile web

78Fair

The phone experience as a first-class citizen.

WHOOP mobile capture for Mobile web

What works

What to improve