Fitbithttps://fitbit.com/

Your landing page’s weakest score is Information hierarchy.

How Fitbit ranks

  1. 1.WHOOP70
  2. 2.Oura Ring69
  3. 3.Ultrahuman67
  4. 4.grndfitness.in62
  5. 5.Fitbit51
  6. 6.Amazfit50
Fix Information hierarchy
51Growth scoreupdated

category scores

Information hierarchy44CTA44
category scoresShowHide
Information hierarchy44CTA44

Information hierarchy

44Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Product carousel row — Ten equal-weight product tiles outrank the headline and force a scan before any message lands.
  2. Hero headline block — The value prop 'Make every move a healthy one' has no CTA anywhere near it — nothing to act on.
  3. Top navigation bar — Nine nav links plus search, stores, cart, apps grid, and Sign in create heavy exit density before the pitch.
  4. Birthday deals banner — The Pixel promo banner is the first message read and points away from the Fitbit story.

CTA

44Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

grndfitness.in
WHOOP
Ultrahuman
Oura Ring

Problems

  • no CTA under the hero headline
  • 'Sign in' is the only prominent button
  • banner link is the sole shop action
  • carousel items lack visible CTAs

Mobile web

52Fair

The phone experience as a first-class citizen.

Fitbit mobile capture for Mobile web

What works

What to improve

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Fitbit’s headlineMake every move a healthy one with Google Pixel and Fitbit.

Working

Could improve

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Fitbit desktop capture for Trust

How Fitbit compares

Trust read