Finchhttps://finchcare.com/

Your landing page’s weakest score is CTA.

How Finch ranks

  1. 1.Finch77
  2. 2.Ahead77
  3. 3.Habitify76
  4. 4.Fabulous71
  5. 5.Habitica56
  6. 6.trackwme.com54
Fix CTA
77Growth scoreupdated

category scores

CTA62Trust74
category scoresShowHide
CTA62Trust74

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Finch
Habitify
Fabulous
Ahead
trackwme.com

Problems

  • two badges split the click
  • generic store chrome, no brand copy
  • mobile bar says 'Become a Finch' instead
  • badge smaller than rating block

Trust

74Fair

Proof that the product is real, competent, and safe to try.

Finch
Ahead
Habitify
Trust read
Finch5.0 ★★★★★ 500k+ ratings
trackwme.comNo visible trust signal identified.
Habitica"Join over 4 million Habiticans" usage claim in the subheadline
Fabulous"Fabulous awards" section citing "Best App Finalist — Google Play" (mobile capture)
Ahead5-STAR REVIEW FROM 20,000+ USERS ON APP STORE / TRUSTED BY 4,000,000+ MEMBERS badge row
HabitifyAVG 4.6 rating from 152,093+ users (App Store)

Mobile web

80Strong

The phone experience as a first-class citizen.

Finch mobile capture for Mobile web

What works

What to improve

Information hierarchy

84Strong

Does the design help or inhibit what the page is trying to say?

Finch desktop capture for Information hierarchy

What works

What to improve

Value props

84Strong

Title, subtitle, hero — do they sell the product's true value?

Finch’s headlineYour new self-care best friend.Daily self-care is finally fun — take care of your pet by taking care of yourself!

Working

Could improve