Your landing page’s weakest score is Trust.
How Prana ranks
74Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
48PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Prana | "HIPAA secure" badge with "No subscription" and "$39 per doctor visit" trust strip |
| "We Partner With" logo strip: Mayo Clinic, Cedars Sinai, Northwell Health, Penn Medicine, Hartford HealthCare, Hackensac | |
| Trustpilot rating "Excellent 4.5 out of 5" | |
| Headline claim "optimized by clinicians" | |
| No visible trust signal identified. | |
| "4.5 on Trustpilot" rating badge above the headline |
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Prana’s headline undersells
What can we help you with?
Chat with your private AI doctor — free. See a real one for a flat $39 visit whenever you need.
Working
- Flat $39 price is concrete and bolded
- Free AI chat lowers entry barrier
- Chips make scope of care tangible
Could improve
- H1 carries no value — pure prompt
- No emotional hook (skip the waiting room)
- No social proof or visit count
Information hierarchy
82StrongDoes the design help or inhibit what the page is trying to say?
123- Pale submit arrow button — The only action control is a small low-contrast icon with no label; visitors can miss how to start.
- Ten equal-weight chips — All intent chips share the same size and styling as each other and near the input, splitting attention across eleven targets.
- Footer links in fold — Two rows of footer links (Blog, Compare, Terms) creep into the first viewport and add exit paths.
CTA
84StrongCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- icon-only submit, no label
- 'free' not on the CTA itself
- placeholder is long, three clauses
Mobile web
84StrongThe phone experience as a first-class citizen.
123- Press Enter microcopy — Desktop-only instruction — phones have no Enter key, confusing the start action.
- Submit arrow button — Unlabeled icon is the only submit affordance; a labeled full-width button would convert better.
- Quick-pick chip stack — Nine chips stack into seven rows, stretching the page and diluting the single chat action.