DiditYC W26 landing page report.
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Didithttps://didit.me/

Your landing page’s weakest score is Trust.

How Didit ranks

  1. 1.Veriff76
  2. 2.Didit73
  3. 3.Persona72
  4. 4.Sumsub66
  5. 5.Onfido55
  6. 6.Jumio50
Fix Trust
73Growth scoreupdated

category scores

Trust62Information hierarchy72Value props72Mobile web72CTA88
category scoresShowHide
Trust62Information hierarchy72Value props72Mobile web72CTA88

Score over time

100806040200Sumsub 27 on Apr 6 (Wayback)Sumsub 24 on Apr 17 (Wayback)Sumsub 27 on May 7 (Wayback)Sumsub 43 on May 21 (Wayback)Sumsub 41 on Jun 24 (Wayback)Sumsub 66 on Sep 6 (Live)Persona 70 on May 19 (Wayback)Persona 70 on Jun 3 (Wayback)Persona 69 on Jun 23 (Wayback)Persona 72 on Jul 18 (Wayback)Persona 70 on Jul 26 (Wayback)Persona 72 on Sep 3 (Wayback)Persona 72 on Sep 6 (Live)Veriff 74 on Apr 28 (Wayback)Veriff 75 on May 20 (Wayback)Veriff 71 on Jun 11 (Wayback)Veriff 74 on Jun 20 (Wayback)Veriff 74 on Jul 24 (Wayback)Veriff 72 on Aug 5 (Wayback)Veriff 76 on Sep 6 (Live)Onfido 52 on Mar 23 (Wayback)Onfido 56 on Apr 1 (Wayback)Onfido 54 on May 4 (Wayback)Onfido 54 on Jun 26 (Wayback)Onfido 55 on Aug 1 (Wayback)Jumio 48 on Jun 2 (Wayback)Jumio 51 on Jun 26 (Wayback)Jumio 48 on Jul 6 (Wayback)Jumio 52 on Jul 17 (Wayback)Jumio 54 on Aug 1 (Wayback)Jumio 49 on Aug 10 (Wayback)Jumio 50 on Sep 6 (Live)Didit 73 on Apr 7 (Wayback)Didit 73 on Apr 20 (Wayback)Didit 71 on May 8 (Wayback)Didit 71 on May 17 (Wayback)Didit 75 on May 26 (Wayback)Didit 76 on Sep 16 (Wayback)Didit 73 on Sep 22 (Live)Apr 7Apr 20May 8May 17May 26Sep 16Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202673LiveOverall −3 · Information hierarchy −4 · Value props −4Viewing
  2. Sep 16, 202676Overall +1 · Mobile web −8 · Information hierarchy +4View →
  3. May 26, 202675Overall +4 · Trust +14 · Mobile web +8View →
  4. May 17, 202671Mobile web +8 · Value props −4View →
  5. May 8, 202671Overall −2 · Mobile web −8 · Trust −4View →
  6. Apr 20, 202673Mobile web −6 · Trust +4View →
  7. Apr 7, 202673First tracked report — strongest CTA 84, weakest Trust 48View →

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Didit
Veriff
Persona
Trust read
Didit"BACKED BY Y Combinator Robinhood" investor strip above the Start free CTA
SumsubCustomer logo strip below the hero CTA (Bybit, BingX, Gate and others)
Persona"Persona is named a Leader in the 2026 Gartner® Magic Quadrant™ for Identity Verification" banner
Veriff"Trusted by 3,000+ businesses worldwide" with logo strip (Instacart, AWS, Trustpilot, Western Union, Bumble)
Onfidoimplicit context Onfido may benefit from pre-existing familiarity among its target audience.
JumioNews banner: "Jumio’s selfie.DONE™ Eliminates ID Scan for Trusted Users — Read the News"

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Talk to us button — Filled blue pill rivals the black Start free CTA, splitting the primary action's weight.
  2. AI assistant popup — Auto-opened chat card covers the hero video; on mobile it hides the play button entirely.
  3. Announcement banner — Top-of-page $7.5M banner with a link is the first exit path visitors see before the value prop.
  4. Read the docs button — Same size and shape as Start free, sitting beside it and diluting the single conversion path.

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Didit’s headline undersellsInfrastructure for identity and fraud.With one open API, integrate any identity and fraud flow, across users, businesses, and transactions. Ship in 5 minutes, or one prompt with your coding agent.

Working

  • 'Ship in 5 minutes' is concrete and fast
  • YC + Robinhood backing builds trust
  • Hero shows real verification flow

Could improve

  • H1 names category, not outcome
  • 'for fraud' reads ambiguously
  • No emotional payoff in headline

Mobile web

72Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1234
  1. AI assistant pop-up — Auto-opens and covers most of the product video with a dead chat prompt that does no conversion work.
  2. Announcement promo bar — Sticky "Didit Raises $7.5M" banner truncates on mobile and eats the top of the first viewport.
  3. Chat bubble button — Duplicates the already-open chat pop-up, adding a second floating distraction near the fold.
  4. Five-line subheadline — Dense paragraph pushes the "Start free" CTA lower in the viewport than needed.

CTA

88Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Didit

Problems

  • nav says 'Sign up' / 'Talk to us'
  • modest button size on desktop
  • no header-language echo

Competitors

inferred from product, audience, and value prop
#1Veriffveriff.com76
#2Didit73
#3Personawithpersona.com72 #4Sumsubsumsub.com66 #5Onfidoonfido.com55 #6Jumiojumio.com50