WildcardYC W25 landing page report.
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Wildcardhttps://wild-card.ai/

Your landing page’s weakest score is Trust.

How Wildcard ranks

  1. 1.Athena80
  2. 2.Wildcard79
  3. 3.Peec AI77
  4. 4.Otterly.AI74
  5. 5.Profound70
Fix Trust
79Growth scoreupdated

category scores

Trust64Value props76Information hierarchy84CTA84Mobile web88
category scoresShowHide
Trust64Value props76Information hierarchy84CTA84Mobile web88

Score over time

85807570656055Profound 68 on Jul 1 (Wayback)Profound 63 on Jul 15 (Wayback)Profound 70 on Aug 3 (Live)Profound 62 on Aug 10 (Wayback)Peec AI 74 on May 16 (Wayback)Peec AI 74 on May 28 (Wayback)Peec AI 75 on Jun 8 (Wayback)Peec AI 73 on Jun 23 (Wayback)Peec AI 73 on Jul 17 (Wayback)Peec AI 77 on Aug 3 (Live)Peec AI 74 on Aug 10 (Wayback)Athena 80 on Aug 3 (Live)Otterly.AI 74 on Apr 4 (Wayback)Otterly.AI 72 on Apr 25 (Wayback)Otterly.AI 74 on May 24 (Wayback)Otterly.AI 73 on Jul 23 (Wayback)Otterly.AI 73 on Aug 4 (Wayback)Otterly.AI 74 on Aug 17 (Live)Wildcard 74 on May 15 (Wayback)Wildcard 73 on Jun 4 (Wayback)Wildcard 79 on Sep 22 (Live)May 15Jun 4Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202679LiveOverall +6 · CTA +18 · Information hierarchy +8Viewing
  2. Jun 4, 202673Overall −1 · CTA −6 · Mobile web +5View →
  3. May 15, 202674First tracked report — strongest Mobile web 82, weakest Trust 62View →

Trust

64Fair

Proof that the product is real, competent, and safe to try.

Wildcard
Athena
Otterly.AI
Trust read
WildcardCustomer logo strip: Gainful, Oobli, Keebos, The Pod Company, Bissinger's, Corporate
ProfoundReal product workflow UI titled "AEO-Optimized FAQ Generator" showing nodes like "Web Page Scrape" with a Succeeded stat
Peec AINo visible trust signal identified.
AthenaCustomer logo wall under 'Empowering Next-Gen Marketing Teams at' featuring SoFi, Coinbase, Hearst, and Hexclad
Otterly.AI"AI in Marketing Cool Vendor by Gartner" alongside a G2 4.8/5 star rating under the hero CTA

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

Wildcard’s headline sellsBecome the answer AI chooses.Ecommerce and retail brands use Wildcard to win every AI shopping surface. Track what ranks, act on the roadmap, and measure revenue.

Working

  • Outcome-led headline with real urgency
  • Subhead names who it's for and the loop
  • Free Audit input makes value instantly testable

Could improve

  • Zero numbers or proof stats in the fold
  • Hero image decorates, never shows product
  • "Every AI shopping surface" unquantified

Information hierarchy

84Strong

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. See a Demo button — Solid-black styling matches the Free Audit CTA, splitting the fold into two equal-weight primary actions.
  2. Five-link nav row — Product, Customers, Agencies, Pricing, and Enterprise give attention five exits before the audit input is reached.
  3. Sign in link — Sits directly beside the demo button, adding a third clickable path in the highest-attention corner.

CTA

84Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Wildcardin-product action
Peec AI
Athena

Problems

  • no action verb on submit
  • placeholder shows format, not payoff

Mobile web

88Strong

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Cropped logo strip — "GAINFUL" and "keebos" are cut off mid-word at both screen edges, reading as a rendering bug.
  2. Tiny inline logo chip — The badge before "AI chooses" shrinks to an illegible smudge on mobile, adding noise to the headline.

Competitors

inferred from product, audience, and value prop
#1Athenaathenahq.ai80
#2Wildcard79
#3Peec AIpeec.ai77 #4Otterly.AIotterly.ai74 #5Profoundtryprofound.com70—Scrunch AIscrunchai.comfailed