Your landing page’s weakest score is Trust.

Fix Trust
70Growth scoreupdated

category scores

category scoresShowHide

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Profound
Athena
Otterly.AI
Sitefire
Trust read
ProfoundReal product workflow UI titled "AEO-Optimized FAQ Generator" showing nodes like "Web Page Scrape" with a Succeeded stat
Sitefire[ Backed by Y Combinator ] badge next to the Get started CTA
Peec AINo visible trust signal identified.
AthenaCustomer logo wall under 'Empowering Next-Gen Marketing Teams at' featuring SoFi, Coinbase, Hearst, and Hexclad
Otterly.AI"AI in Marketing Cool Vendor by Gartner" alongside a G2 4.8/5 star rating under the hero CTA

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Profound
Peec AI
Athena
Otterly.AI
Sitefire

Problems

  • demo click implies a sales call
  • two rival labels in the hero
  • cheaper 'Get Started' path demoted
  • no self-serve or free signal

Value props

74Fair

Title, subtitle, hero — do they sell the product's true value?

Profound’s headlineMarketing agents to win in ClaudeReach millions of consumers who are using AI to discover new products and brands

Working

Could improve

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Profound desktop capture for Information hierarchy

What works

What to improve

Mobile web

82Strong

The phone experience as a first-class citizen.

Profound mobile capture for Mobile web

What works

What to improve