Your landing page’s weakest score is Value props.

Fix Value props
80Growth scoreupdated

category scores

category scoresShowHide

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Athena’s headline sellsBecome the Brand AI TrustsSee, Act, and Win on AI Search and Beyond

Working

  • Headline names the real outcome: AI trust
  • Emotional, aspirational framing for marketers
  • "Get Free Audit (10m)" adds a time promise

Could improve

  • Subhead is slogan rhythm, zero specifics
  • No numbers or proof metrics in the copy
  • Hero art decorates; never shows the product

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Book a Demo button — Solid purple at equal weight to "Get Free Audit (10m)", splitting the primary action into two competing CTAs.
  2. Report announcement banner — "Get the report →" sits directly above the headline, siphoning the first click away from the audit funnel.
  3. Six-item nav row — Platform, Industry, Enterprise, Agencies, Plans, Resources plus Log in add seven exits before the value prop is read.

Trust

78Fair

Proof that the product is real, competent, and safe to try.

Athena desktop capture for Trust

How Athena compares

Trust read

CTA

85Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Athena

How Athena compares

Recommended rewrites

Mobile web

90Strong

The phone experience as a first-class citizen.

Athena mobile capture for Mobile web

What works

What to improve