SteinmetzYC W25 landing page report.
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Steinmetzhttps://steinmetzmotors.com/

Your landing page’s weakest score is CTA.

How Steinmetz ranks

  1. 1.Cascadia Motion52
  2. 2.Sevcon (BorgWarner Gen4/Gen5)51
  3. 3.Steinmetz49
  4. 4.Curtis Instruments48
  5. 5.Sevcon (BorgWarner Gen4/Gen5 legacy line via DANA TM4 alternative) — DANA TM445
  6. 6.SME Group (Bonfiglioli SME)40
Fix CTA
49Growth scoreupdated

category scores

CTA42Trust42Mobile web48Information hierarchy54Value props58
category scoresShowHide
CTA42Trust42Mobile web48Information hierarchy54Value props58

Score over time

6050403020Cascadia Motion 46 on Apr 18 (Wayback)Cascadia Motion 44 on Apr 28 (Wayback)Cascadia Motion 52 on Sep 22 (Live)SME Group (Bonfiglioli SME) 40 on Sep 22 (Live)Curtis Instruments 45 on Mar 27 (Wayback)Curtis Instruments 41 on Apr 16 (Wayback)Curtis Instruments 45 on May 18 (Wayback)Curtis Instruments 40 on Jun 16 (Wayback)Curtis Instruments 43 on Jul 10 (Wayback)Curtis Instruments 44 on Aug 22 (Wayback)Curtis Instruments 48 on Sep 22 (Live)Sevcon (BorgWarner Gen4/Gen5) 51 on Sep 22 (Live)Sevcon (BorgWarner Gen4/Gen5 legacy line via DANA TM4 alternative) — DANA TM4 48 on Jun 13 (Wayback)Sevcon (BorgWarner Gen4/Gen5 legacy line via DANA TM4 alternative) — DANA TM4 44 on Jul 10 (Wayback)Sevcon (BorgWarner Gen4/Gen5 legacy line via DANA TM4 alternative) — DANA TM4 45 on Sep 22 (Live)Steinmetz 32 on May 19 (Wayback)Steinmetz 48 on Jun 16 (Wayback)Steinmetz 51 on Jul 29 (Wayback)Steinmetz 49 on Sep 22 (Live)May 19Jun 16Jul 29Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202649LiveOverall −2 · Trust −10 · Mobile web −4Viewing
  2. Jul 29, 202651Overall +3 · Trust +10 · Value props +6View →
  3. Jun 16, 202648Overall +16 · Value props +30 · Information hierarchy +22View →
  4. May 19, 202632First tracked report — strongest Trust 48, weakest Value props 22View →

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Cascadia Motion
READ THE FULL PRESS RELEASE HERE
Curtis Instruments
Sevcon (BorgWarner Gen4/Gen5)

Problems

  • no CTA anywhere in the fold
  • nav links are only clickables
  • mobile fold has zero actions

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Curtis Instruments
Cascadia Motion
Sevcon (BorgWarner Gen4/Gen5)
Sevcon (BorgWarner Gen4/Gen5 legacy line via DANA TM4 alternative) — DANA TM4
Trust read
SteinmetzNo visible trust signal identified.
Cascadia MotionHero photo of real Cascadia Motion-branded drive units and inverters on a workshop shelf
SME Group (Bonfiglioli SME)Header contact line: "Via Eroi d'Italia 140 - 73056 - Taurisano (LE) +39 0833 1934111"
Curtis InstrumentsHeadline "Curtis Instruments Joins Parker Hannifin" with Parker and Curtis logos
Sevcon (BorgWarner Gen4/Gen5)"View our 2026 Sustainability Report" link implying published corporate reporting
Sevcon (BorgWarner Gen4/Gen5 legacy line via DANA TM4 alternative) — DANA TM4Hero background video stills showing real motor assembly and lab work in DANA TM4 facilities

Mobile web

48Poor

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Gray subheadline text — Mid-gray "FOR HIGH PERFORMANCE EVs" on a dark photo is low-contrast at phone brightness.
  2. Three-line headline wrap — Desktop-scaled headline wraps into three tall lines, eating a third of the fold.

Information hierarchy

54Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture12
  1. Six equal-weight nav links — Products, Docs, Notes, About, Careers, Contact all share the same styling with no visual priority, so every exit competes equally.
  2. Subheadline low contrast — "FOR HIGH PERFORMANCE EVs" is set in dim gray against a dark background, weakening the second half of the value prop.

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Steinmetz’s headline vagueNEXT-GENERATION MOTOR CONTROLLERSFOR HIGH PERFORMANCE EVs

Working

  • Names the product category instantly
  • Targets a clear audience: high-performance EVs
  • Real product hardware in hero photo

Could improve

  • 'Next-generation' is an empty modifier
  • No specs or numbers to back the claim
  • Hero photo too dark to show the product

Competitors

inferred from product, audience, and value prop
#1Cascadia Motioncascadiamotion.com52 #2Sevcon (BorgWarner Gen4/Gen5)borgwarner.com51
#3Steinmetz49
#4Curtis Instrumentscurtisinstruments.com48 #5Sevcon (BorgWarner Gen4/Gen5 legacy line via DANA TM4 alternative) — DANA TM4danatm4.com45 #6SME Group (Bonfiglioli SME)smegroup.it40