Your landing page’s weakest score is Trust.
How PAX Markets ranks
- 1.
Kraken78
- 2.
Coinbase70
- 3.
Bitstamp67
- 4.
Bybit67
- 5.
Gemini66
- 6.
PAX Markets60
60Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
34PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| PAX Markets | No visible trust signal identified. |
| Forbes — "Most popular crypto exchange 2026" beneath the signup form | |
| Product UI showing "Trending crypto" with live prices ("Bitcoin $90,238.11") | |
| "Your trusted exchange since 2011." longevity claim paired with the Quick buy product screenshot showing real asset pric | |
| Live "Place a prediction" widget with real market "Alexander Zverev vs Karen Khachanov", odds and "Updated 5m ago" feed | |
| Live "Hot Futures" price panel showing real-time tickers (BTCUSDT 78,652.7 +0.12%) with a 7-day trending chart |
Value props
58FairTitle, subtitle, hero — do they sell the product's true value?
PAX Markets’s headline vague
The Future Of Crypto Exchange
Buy crypto with zero-fees and get cash-back on every trade. For algorithmic clients, we offer exchange integrated order placement: the fastest tick-to-trade anywhere.
Working
- Subhead names zero fees and cash-back
- Speaks to both retail and algo traders
- 0 Fees ticker reinforces the hook
Could improve
- Headline is a generic abstraction
- No number behind fastest claim
- Hero decorates, shows no product
CTA
62FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- no action verb — reads as label
- desktop hero uses 'CONTACT' instead
- '0 Fees' claim missing from button
- three different CTA labels on desktop
Information hierarchy
66FairDoes the design help or inhibit what the page is trying to say?
1234- Bottom-right CTA pair — LEARN MORE and CONTACT sit outside the scan path at the far bottom-right, detached from the headline and equal-weight with each other.
- CONTACT primary button — The primary action reads 'CONTACT' while the header and ticker push 'EARLY ACCESS' — three different CTA labels compete for one conversion.
- Scrolling ticker banner — The animated 'Get Early Access Today With 0 Fees' marquee repeats four times and pulls the eye away from the CTA row directly above it.
- Header nav links — Blog, Events, Team, and Docs offer four exits before the visitor reaches any conversion action.
Mobile web
80StrongThe phone experience as a first-class citizen.
12- Half-width CTA pair — "EARLY ACCESS" shares the row with "LEARN MORE", shrinking the primary tap target instead of going full-bleed.
- Sticky promo ticker — Bottom "Get Early Access Today With 0 Fees" bar is non-tappable decoration that eats viewport and duplicates the CTA.