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- Sep 1, 202670LiveOverall +7 · Mobile web +20 · Trust +14Viewing
- Apr 3, 202663First tracked report — strongest Information hierarchy 83, weakest Trust 48View →
Your landing page’s weakest score is CTA.
How Onlook ranks
70Growth scoreupdated
category scores
category scoresShowHide
Score over time
CTA
62FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- promises a form, not product value
- nav promotes 'Book a Demo' instead
- label absent from nav — inconsistent
- generic; ignores headline's promise
Trust
62FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Onlook | GitHub star count "26.6k" shown in the navigation bar |
| "Backed by a16z speedrun" badge above the hero headline | |
| implicit context tldraw (computer/make) may benefit from pre-existing familiarity among its target audience. | |
| Real product UI screenshot showing the canvas editor with a terminal overlay of agent MCP commands ("paper — create_artb | |
| implicit context Figma (Dev Mode / Make) may benefit from pre-existing familiarity among its target audience. |
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Onlook’s headline sells
Cursor for Designers
Onlook is where teams design together — directly in their real codebase
Working
- Analogy positions product in three words
- "real codebase" is a concrete differentiator
- Hero shows the actual editor working
Could improve
- Meaningless to anyone unfamiliar with Cursor
- No numbers or proof points in the fold
- No named outcome — what handoff pain dies
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?
123- Dual hero CTAs — "Book a Demo" and "Sign Up" sit side-by-side at near-equal weight, splitting the one action the fold asks for.
- Duplicate Book a Demo — "Book a Demo" appears in both the nav and the hero, doubling the demo path and diluting the Sign Up button.
- Cropped product mockup — The editor preview is sliced at the fold edge, showing layer-panel fragments too small to communicate the product.
Mobile web
78FairThe phone experience as a first-class citizen.
123- Side-by-side CTA pair — Two desktop-proportioned buttons split the tap; neither is full-width or clearly primary.
- Book a Demo button — Dark outline on black background reads as disabled next to the white Sign Up.
- Cropped product preview — Editor UI enters the fold as illegible fragments, adding noise without conveying the product.