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- Sep 21, 202661LiveOverall +10 · Trust +20 · CTA +16Viewing
- Jun 21, 202651Value props +10 · Trust −6View →
- Apr 12, 202651First tracked report — strongest Value props 62, weakest CTA 44View →
Your landing page’s weakest score is Mobile web.
How Misprint ranks
61Growth scoreupdated
category scores
category scoresShowHide
Score over time
Mobile web
44PoorThe phone experience as a first-class citizen.
1234- App-install sticky banner — Full-width 'Open in App' interstitial pinned over the bottom of the viewport, covering the Trending Now cards — pure friction with no on-site conversion value.
- Triple-decker header stack — Red sale bar, countdown row, and PSA ticker stack three bands before the logo, eating roughly a fifth of the first viewport.
- Overlapping hero text — 'MARKET VOLUME' collides with the Umbreon and Pikachu card art, hurting legibility of the core value stat.
- Truncated 'Trending Now' heading — Heading is clipped to 'rending Now' behind the floating help tab, signaling an unchecked mobile layout.
Information hierarchy
58FairDoes the design help or inhibit what the page is trying to say?
1234- Nav category icon row — Nine equal-weight category links stacked under the header multiply exit paths before the value prop registers.
- Price ticker strip — Scrolling red/green PSA price feed adds a fourth competing horizontal band above the logo, delaying the scan to the headline.
- JOIN button — Primary CTA is a small corner button dwarfed by the $45M headline and nav; it sits outside the hero scan path.
- Sale countdown banners — Two stacked urgency bars (red banner + timer strip) shout over each other before the brand or offer is visible.
CTA
58FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- reads as commitment, not value
- nav-sized, no hero CTA at all
- no payoff after the verb
- search submit is unlabeled icon
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Misprint’s headline undersells
$45,164,380 MARKET VOLUME
The most transparent trading card marketplace
Working
- Specific proof: $45M volume, 82,894 collectors
- 'Transparent' hits collector pain point
- Live PSA ticker backs the claim
Could improve
- H1 is a stat, not a user benefit
- No outcome for buyer or seller named
- 'No. 1 Lowest Fees' lacks actual fee number
Trust
72FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Misprint | "82,894 Collectors Trust Misprint" badge alongside "$45,164,380 MARKET VOLUME" in the hero |
| PSA/BGS graded card listings with visible cert numbers, e.g. "PSA 8 | 1/1 | POP 1 Kobe Bryant/Lebron James" at "$3,943,8 | |
| Real product photography in the "BEST SELLERS" row (e.g. "30th Celebration Elite Trainer Box") | |
| implicit context Whatnot may benefit from pre-existing familiarity among its target audience. | |
| PSA-slabbed graded cards with visible cert labels ("2025 Topps Chrome UPD Cooper Flagg GEM MT 10") shown in the hero and | |
| Hero imagery of PSA-graded slabbed cards (Charizard, Michael Jordan) with visible grade labels |